Posts

content marketing

SUGGESTIONS FOR THE CLINIQUE TO PROMOTE ITS PRODUCTS : DESCLAIMER: “ THIS IS A STUDENT CONCEPT DOR A SHERIDAN PILON SCHOOL OF BUSINESS DIGITAL MARKETING COURSE” The Clinique is a growing brand in thte world of cosmetics. As compared to the Rimmel London it has more fan following but its promotion strategies are not strong enough to influence its sale.The Clinique has more followers and viewers on the social media ,therefore, it must use this as a tool for its benefit and promotion. It must post more intersting videos and posts related to the products it launches in the market at more frequent rate of time FOLLOWING ARE THE SUGGESTIONS FOR THE DIGITAL MARKETING CAMPAIGN OF CLINIQUE BRAND: ·          The Brand Clinique is less popular on twitter and less active in handling its twitter as well. ·          My idea is to use new popular hashtag lines for the brand’s new posts to make it popular a...
Post a Comment
Read more

FANPAGES OF RIMMEL LONDON v. CLINIQUE

Image
FANPAGES OF RIMMEL LONDON v. CLINIQUE : ·          Both the brands don’t have much popularity amongst the folks and just have the official pages handled by the brands with fan following of Clinique more than that of Rimmel London in some prospectives. ·          Rimmel London more frequent in posting stuff on the social media but the fan following for the products of Clinique and videos posted by the Clinique rule the socila media. SUGGESTIONS FOR THE CLINIQUE TO PROMOTE ITS PRODUCTS: The Clinique is a growing brand in thte world of cosmetics. As compared to the Rimmel London it has more fan following but its promotion strategies are not strong enough to influence its sale. ·          The Clinique has more followers and viewers on the social media ,therefore, it must use this as a tool for its benefit and promotion. It must post more intersting vide...
Post a Comment
Read more

RIMMEL LONDON v. CLINIQUE ON YOUTUBE

Image
RIMMEL LONDON v. CLINIQUE ON YOUTUBE ·          Rimmel London on YouTube has its official Page with round 50k subscribers and the Clinique has 67K Subscribers on the counter part. ·          Rimmel London posts videos of its new products launched in the market more frequently as compared to the Clinique. ·          Although, the Clinique isn’t active in posting videos of new products and makeup tutorials on frequent basis still it has more likes and viewers of its stuff on its YouTube channel. Picture below indicated he youtube page of the Clinique Brand with 67K followers and around 1.3K views on its recent video uploaded. The picture below displays the YouTube page of Rimmel London with Its 50K subscribers and only 113 view on the most recent video and less number of view on rest of the videos uploaded by the brand.
Post a Comment
Read more
Image
RIMMEL LONDON v. CLINIQUE ON TWITTER: ANALYSIS ·          Rimmel London tries to hit the audiences by taking up the emotional base i.e., it made its Twitter page interesting and posted a tweet on the International Women’s Day which falls on March 8  by claiming to be supporting women all over the world. Such tweets make the customers feel that the brand feels a lady’s emotional feelings and tries to influence the followers and costumers. Whereas, on the other hand the Clinique didn’t post anything on the occasion of international Women’s Day. This is a shortcoming in the publicizing factor of the brand, as it’s a brand for the ladies. They didn’t recognize the day to be remarkable for the brand and its costumers too at the same time. (the picture posted by Rimmel London on the International Women’s Day) ·          Rimmel London uses an interesting way of posting a tweet by using a sensu...
Post a Comment
Read more

Facebook Analyse for Rimmel London and Clinique.

Image
Facebook Analyse for Rimmel London and Clinique. ·          The most of the posts Rimmel London shared were the links to their products available and each product with different colours. Clinique shared posts with cinemograph or GIF providing the link to their product and letting others know about the product in the caption. ·          Rimmel London did not posted much posts recently, but last year they had an average of 10-11 posts a month. Every post included a interesting and colourful image which make everyone feel happy while reading the post. Clinique posted 6-7 posts averagely in a month and maintained their frequency very well. ·          Rimmel London and Clinique often used the rule 50/50 as they tried to make their posts interesting and attractive one while specifying their products details. ·          Rece...
Post a Comment
Read more